MISSION STATEMENT

A mission statement is the foundation of strategic planning.  It is an agreed upon purpose or definition for the organization’s existence and should serve as a basic reference point for every decision a business makes.

BENEFITS OF A MISSION STATEMENT

A mission statement will provide your company with direction for decision making.  If followed, it will ensure that the decisions your business makes are toward a common goal - the achievement of the mission.

THE MISSION STATEMENT PROCESS

• Discuss and review your company’s history, culture, policies, current situation, and anything else that might establish a central theme
• Brainstorm words, phrases, and ideas that capture these themes
• Create a rough draft and review as needed
• Make any necessary revisions due to input or new insight
• Finalize and review on an annual basis

FURTHER READING

These links elaborate on the topic at hand.  They serve as a good starting point for those companies that would like to learn more or would like to address these topics “in house.”  For those firms that prefer to continue to focus on their current responsibilities and would value the objective viewpoint of a professional from outside of the organization, click here.

“inc. 500 Mission Statements"
Excerpt:  “A company's mission statement is a constant reminder to its employees of why the company exists and what the founders envisioned when they put their fame and fortune at risk to breathe life into their dreams.”

ImperoCo Business Solutions - "Developing Organizational Success."